Web Survey Bibliography
While Mobile Research may always remain a niche survey mode, it is one that survey researchers ignore at their peril. Even if a web survey has not specifically been designed for engagement via mobile devices, a growing share of survey-takers are using their smartphones to respond to web surveys. Survey tools need to be re-engineered to cope with the constraints of the web-enabled mobile device, whether mobile participation is an intended objective or an unintended consequence of the research design. Surveys designed for mobile access require a different mindset, not only in the researcher but also in the technology provider and implementer. There are some unexpected effects in deploying web surveys to mobile devices which go beyond the obvious limitations of screen size. If the technology used to deploy these surveys does not recognise and allow for these effects, they can introduce both coverage and measurement error into surveys, as participants either fail to participate, or provide inaccurate results. Yet little is known about the technology requirements or what constitutes a core set of features for executing Mobile Research safely and with ease. This paper identifies a number of issues and constraints in deploying survey from the limited range of literature published on this subject to date, and then, in a piece of original research undertaken among specialist software developers active in this field, analyses the extent to which developers are providing tools that are fit for the medium of Mobile Research though the features they offer. The research shows that currently, all research platforms researched offer better support than generic web survey tools, but few Mobile Research software products meet the majority of requirements identified. Only a few support all the most commonly found mobile devices in use today, and many currently ignore activities where mobile participation can be an advantage, such as diary surveys.
Conference Homepage (abstract) / (full text)
Web survey bibliography - Macer, T. (21)
- Observations from Twelve Years of an Annual Market Research Technology Survey; 2016; Macer, T.; Wilson, S.
- FocusVision 2015 Annual MR Technology Report; 2016; Macer, T., Wilson, S.
- SurveyTester from Knowledge Navigators ; 2016; Macer, T.
- FocusVision 2014 Annual MR Technology Report; 2014; Macer, T., Wilson, S.
- A report on the Confirmit Market Research Software Survey 2013; 2013; Macer, T., Wilson, S.
- The Technology Behind Mobile Research: Browsers vs. Apps ; 2013; Macer, T.
- The 2012 Confirmit Annual Market Research Software Survey; 2013; Macer, T., Wilson, S.
- Survey Swipe; 2012; Macer, T.
- The Confirmit Annual Market Research Software Survey 2011; 2012; Macer, T., Wilson, S.
- Making it fit: how survey technology providers are responding to the challenges of handling web surveys...; 2011; Macer, T.
- Globalpark Annual Market Research Software Survey 2009; 2010; Macer, T., Wilson, S.
- The 2008 Confirmit Annual Market Research Software Survey; 2009; Macer, T., Wilson, S.
- Where We Are and Where We Might Be Going; 2009; Macer, T., Molloy, P.
- Making informed technology choices for online research; 2009; Macer, T.
- "Mobile technology in research: Trends and perspectives"; 2009; Macer, T.
- The 2006 Confirmit Annual MR Software Survey; 2006; Macer, T., Wilson, S.
- Web Surveys and the new Disability Discrimination Act; 2005; Macer, T.
- WebSurveyor and Surveywriter; 2003; Macer, T.
- We seek them here, we seek them there. How technical innovation in mixed mode survey software is responding...; 2003; Macer, T.
- Software Review: CAVI from OpinionOne; 2002; Macer, T.
- Software Comes Down to Earth; 2000; Macer, T.